Action Centre

Less operating. More leading.

A prioritised, ranked feed of growth decisions — each one tagged, explained, measured, and (when you want) reversible in one click.

Four action classes. One ranked feed.

Every item shows root cause, recommendation, confidence and expected outcome — so you can decide in seconds, not afternoons.

Auto-completed

Safe, reversible optimisations Loop already shipped — with the result.

Shifted Tuesday reformer reminder to 7:42pm

Root cause: Open-rate fell 11% for the previous 8:30am send among returning regulars.
Recommendation: Move reminder to evening window, hold variant for one week.
Confidence: 0.92
Expected outcome: +18% bookings on next Tuesday class (7-day window)

Approval required

Higher-impact moves waiting on a one-click yes from you.

Re-engage 42 at-risk regulars with 2-class credit

Root cause: Cohort attended ≥3×/week then dropped to 0 for 14 days following instructor change.
Recommendation: Personalised re-entry offer + reformer-led class recommendation.
Confidence: 0.81
Expected outcome: Expected return of 28 members · margin-positive

Insight

Context you should know but don't need to act on.

Quiet Wednesday is weather, not demand

Root cause: Heavy rain + school holiday correlated with -22% no-show pattern across market.
Recommendation: No action — attendance recovers Thursday, in line with peers.
Confidence: 0.96
Expected outcome: Avoids over-reacting with discount that erodes margin

Escalation

Situations that need human judgement.

Class mix shift detected — Tanglin studio

Root cause: Reformer demand growing 14% MoM while HIIT demand declining 9%; capacity mismatch building.
Recommendation: Owner decision: re-balance schedule, or run capacity test for 2 weeks.
Confidence: 0.74
Expected outcome: Recovers ~120 booking slots/week if rebalanced

Recently optimised

A live audit trail. Every entry can be reverted in one click.

Today, 06:12
Held send time variant (Mon 7:15pm) — winner promoted to default for new-member cohort.
+9% open · +6% bookings
Yesterday
Retired 'Bring-a-friend $20 credit' reward — redemption < 1%, replaced with milestone unlock.
0 owner action required
2 days ago
Re-segmented 'lapsing yoga regulars' to exclude package-expiry overlap.
Cleaner attribution · -14% wasted sends
3 days ago
Paused referral nudge for members < 14 days tenure.
Suppression guardrail · no member fatigue

01Explainability

Every action carries the root cause and the data behind it — no black box.

02Reversibility

One click to revert any autonomous change. The original state is preserved.

03Frequency caps

Hard guardrails on sends, suppression windows and consent — applied before any action ships.

04Stage progression

The engine only earns more autonomy as it proves outcomes for your studio.

30-minute walkthrough with a Loop specialist. We'll show you exactly what Loop would have shipped last week.